Segall Put The I In IPad Now He Explains Why Simplicity Is The Secret Of Apple S Success In Insanely SimpleTo Steve Jobs, Simplicity Wasn T Just A Design Principle It Was A Religion And A Weapon The Obsession With Simplicity Is What Separates Apple From Other Technology Companies It S What Helped Apple Recover From Near Death In To Become The Most Valuable Company On Earth In , And Guides The Way Apple Is Organized, How [ read Online Insanely Simple: The Obsession That Drives Apple's Success ☆ komik PDF ] by Ken Segall ☆ It Designs Products, And How It Connects With Customers It S By Crushing The Forces Of Complexity That The Company Remains On Its Stellar TrajectoryAs Creative Director, Ken Segall Played A Key Role In Apple S Resurrection, Helping To Create Such Critical Campaigns As Think Different And Naming The IMac Insanely Simple Is His Insider S View Of Jobs World It Reveals The Ten Elements Of Simplicity That Have Driven Apple S Success Which You Can Use To Propel Your Own Organisation Reading Insanely Simple, You Ll Be A Fly On The Wall Inside A Conference Room With Steve Jobs, And On The Receiving End Of His Midnight Phone Calls You Ll Understand How His Obsession With Simplicity Helped Apple Perform Better And FasterA Blueprint For Running A Company The Steve Jobs Way Should Be Required Reading For Anyone Interested In Management And Marketing The Times Punchy Segall Gets Inside Apple S Branding And Marketing To Explain Its Directness And Power Financial Times Ken Segall Worked Closely With Steve Jobs As Ad Agency Creative Director For NeXT And Apple He Was A Member Of The Team That Created Apple S Legendary Think Different Campaign, And He S Responsible For That Little I That S A Part Of Apple S Most Popular Products Segall Has Also Served As Creative Director For IBM, Intel, Dell, And BMW He Blogs About Technology And Marketing At Kensegall Blog, And Has Fun With It All At Scoopertino Follow Segall On Twitter Ksegall Nachdem mit Walter Isaacson ein Branchen fremder die erste und zentrale Steve Jobs Biographie geschrieben hatte, war die Erwartung an ein Buch ber die Firmenkultur von Apple aus der Perspektive eines Insiders besonders gro Mit Ken Segall s jetzt vorgelegtem Buch wird diese Erwartung nur zum Teil erf llt.
Der Autor war jahrelang bei der Werbeagentur Chiat Day als creative director t tig und betreute neben wichtigen Produkteinf hrungen bei Apple und NeXT auch Kunden wie Intel, Dell und IBM Das Buch hat deshalb seine St rken dort, wo von den Marketingkampagnen Apples berichtet wird, wir teilhaben d rfen an der Namensfindung f r den iMac und f r das iPhone, die bei weitem nicht so einfach und eindeutig waren, wie man heute denken k nnte Dies wird umso klarer wenn immer wieder gegen bergestellt wird, wie solche E

Der Autor hat eng mit Steve Jobs zusammengearbeitet, und das merkt man Viele Zitate und Eindrcke aus der Zusammenarbeit werden wiedergegeben, aber das schadet dem Buch keineswegs.
Ken Segall erklrt, wie schwierig die scheinbar anstrengungslose Eleganz und Einfachheit der Apple Produkte zu erreichen ist Auerdem beschreibt er die Arbeitsweise bei Apple, die so viele Wettbewerber nachzuahmen versuchen und es doch nicht richtig schaffen.
Wer technische Produkte kreiert, sollte dieses Buch lesen.
Ken Seagall has delivered a compelling collection of insights into the way Steve Jobs worked and created amazing products Unfortunately, the book comes through as strongly biased towards Marketing, purporting that Apple often put Vision over efficiency and process Anyone doing research will find that Apple s processes are highly complex and bureaucratic, resulting in a simple result Thinking simple is different from working simple Seagall never manages to get practicial about his advice and the book remains a fine read for some fun anecdotes, but don t expect a playbook for changing your business step by step.

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